BUSINESS WIRE, MONTREAL, QC (DEC 7, 2017) — SweetIQ, a business unit of ReachLocal and a leader in location-based marketing analytics and automation solutions, took home three prestigious awards for its innovative Store Locator Software. The company received top honors from the Business Intelligence Group (BIG), which named SweetIQ’s Store Locator Software the 2017 Product of the Year. The Best in Biz Awards awarded SweetIQ a Bronze Award for Enterprise Product of the Year in the Marketing Software category, and the One Planet Awards named SweetIQ’s Store Locator Software a Gold Level winner for Most Innovative Product of the Year.
“We’re honored to be recognized by well respected and competitive awards programs. As technologists working to evolve local marketing for brands in a rapidly changing landscape, it’s exciting to have our Store Locator Software named Product of the Year by three independent third-parties,” said Mohannad (Mo) El-Barachi, General Manager at SweetIQ and Senior Vice President at ReachLocal. “Our team’s mission is to help brands create deeper consumer connections that drive in-store traffic, and our Store Locator Software is just one way we’re making that happen.”
With its award-winning Store Locator Software, SweetIQ is enabling brands to leverage advanced marketing analytics to drive in-store traffic. SweetIQ’s solution is used by major retail brands like ULTA Beauty, SuperCuts and AAA to attract consumers to their stores with advanced search and listing technology. The software allows brands to launch customizable, mobile-optimized, and search-engine friendly Store Locator pages that fully synchronize with their listings and centralize their local data.
“Our winners this year show how creativity, sheer persistence and innovation drives business results,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “We are so proud of all of the winners and finalists. This is truly a special group.”
Business Intelligence Group’s BIG Award for Business awards program was launched to reward companies, products and people that are leading their respective industries. As for the Best in Biz Awards, entrants spanned the spectrum, from some of the most innovative local start-ups to the most recognizable global brands. The seventh annual program in particular was hotly contested, with more than 650 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.
“Amazing variety in the finalists in Best in Biz Awards this year,” said Christopher Null, Wired, returning to judge the awards for the sixth year. “It was incredibly difficult to pick a winner.”
The coveted One Planet Awards is the world’s premier awards program honoring best in business and professional excellence in every industry from around the world. Organizations from all over the world are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups.
To date, SweetIQ’s Store Locator Software has helped more than 150 brands and 196 agencies drive more in-store traffic to their locations worldwide. Additionally, more than 623,000 individual shoppers have returned to web pages currently running a SweetIQ Store Locator.
For more information about SweetIQ and its suite of Local Marketing tools, visit www.SweetIQ.com.
About SweetIQ by ReachLocal
SweetIQ by ReachLocal delivers industry leading location-based marketing analytics and automation solutions. SweetIQ location and reputation management software enables multi-location brands, marketing agencies, and SMB resellers to manage their location data, measure consumer engagement, and convert online searches to in-store foot traffic. SweetIQ is offered by ReachLocal, a subsidiary of Gannett Co., Inc. (NYSE: GCI).
About Best in Biz Awards
Since 2011, Best in Biz Awards, Inc. has made its mark as the only independent business awards program judged each year by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 65 categories, including company, team, executive, product, and PR and media. For more information, visit: http://www.bestinbizawards.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
About the One Planet Awards
One Planet Awards recognizes companies for their business and professional excellence. The One Planet Awards honors are currently conferred in category sections which include outstanding individuals, executives, teams, new products and services, PR, Marketing, and Corporate Communications, and organizations from all over the world. Learn more about the One Planet Awards at www.oneplanetawards.com and participate.