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Where Advertising Blockchain Companies Miss The Mark

VITALY PECHERSKIY (DEC 7, 2017) -The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem. Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in…

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